Hawaii’s beaches get postcards. But head up into Maui’s upcountry, and you’ll find Kula, famous across the islands for its mountain air and thriving botanical gardens.
Islanders know what flowers like these mean. Flourishing blossoms stand for vitality, joy, and the nurturing generosity of the land, the ʻāina. A garden in full bloom is the earth giving freely.
Drawn from those highland gardens, local Hawaiian artists created the Kula Bloom rug. They wanted to capture the gentle, renewing spirit of upcountry life and spread the uplifting energy of island flora through your home. Cheerful hospitality and aloha come with it, like a bouquet handed over at the door.
Every rug in this collection begins with a single knot. Then comes the next, and the next, until a banana leaf unfurls or a heliconia blooms across the floor. A single 9x12-foot Hawaiian rug can take more than 3,000 hours to finish.
Local artists draw the designs. Master weavers bring them to life using century-old techniques passed down through generations. Inspired by the islands’ tropical landscapes and cultural motifs, the patterns feature taro and monstera leaves, anthurium, plumeria, bamboo and ferns, koi, sea turtles, and coral, along with motifs drawn from Hawaiian petroglyphs. Colors range from bold tropical shades to soft, muted neutrals.
Up close, you can see the difference in the fine detail. Underfoot, you can feel it in the texture of the pile. Place one in a living room, a beach house, or a corner of your home, and with proper care, it can remain a cherished piece for years to come. Because every knot is tied by hand, subtle variations make each rug unique.
Indich Collection Exclusive - Tropical Hawaiian Design 80 knot Tibetan rug. Hand woven in India. 100% wool pile on a cotton foundation.
Item #: KULA BLOOM (OC #101020)